Summer fun🌊: Essence festival, New structures and a Look Behind-the-scenes
- abdi52
- Aug 21
- 2 min read
Updated: Sep 2
Summer Updates from Raven. A busy Essence Festival; our ambitious new structure for Patrón; and a Look Behind-the-scenes during the Super Bowl.
all over essence festival
Like everyone who came down to New Orleans for this year’s Essence Festival, we did a LOT. We produced six truly stunning activations with Yves Saint Laurent, Bounty, Downy, Simply, and Febreze, as well as a to-scale recreation and neon reinterpretation of a luxurious airport terminal and VIP lounge with Visa and Wells Fargo.
OUR NEW STRUCTURE
We continue to push the boundaries of what’s possible with our design, fabrication, and onsite structure construction. This summer, we truly outdid ourselves by deploying a showstopping, transportive multilevel hacienda with Patrón for Lollapalooza.
Structurally reinforced by our truss and bridge engineering, the sprawling 40 x 35 ft quadrangle encloses a central courtyard. The building is finished with rich hardwood throughout and finished with stucco, highlighting its immaculate architectural details.
movie magic
For a look behind-the-scenes, we partnered with videographer Matteo Venturini on a series of films capturing Raven’s production process during our jam-packed slate of Super Bowl projects. Our craftsmanship speaks for itself, but the striking cinematography certainly helps. Special thanks to our very own Josh Beck, Reed Tribou, Q Coby, Will Urias, and Ali Robinson for stepping in front of the camera and sharing how the Raven magic happens.
Be sure to check out our YouTube channel for more behind-the-scenes stories and additional glimpses into the production process.
rAVEN OUTSIDE
It’s been a busy summer, but we have managed to catch our breath and take stock of the great work we have done through the first half of 2025. We are still stuffed from our company cookout, and earlier in the season we gathered for a tubing trip along the Bogue Chitto River (technically a stream;). Everyone made it back in one piece, but unfortunately more than a few beer cans were crushed.